Adidas and Beyonce unveil fourth Ivy Park Collection ...
This Fall, Adidas and Beyoncé return to present the latest Adidas x IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. The collection celebrates oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.
A bold celebration of classic Americana re-imagined for today, this is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience.
The collection features 58 adult apparel styles, 5 adult footwear styles, and 13 different accessories. Boasting dark denim fabrics and washed heavy French terry materials throughout, the apparel and accessories are elevated with unique denim monograms and bold purple glow cow prints. Utilitarian-inspired zips and snap fastenings complete the details
As the brand elevates the quality of its collections, it is also focused on re-imagining its digital platforms to be an engaging experience featuring inspirational imagery, video, and music that immerses customers into the new world of Banana Republic. The brand is also upgrading its fleet of stores across the country, thinking holistically about customer experiences from hospitality and styling services to harmonious store design and elevated merchandising.
To shop the collection visit HERE>
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